In spite of decades of attempts to reduce poverty through government programmes and international aid, it is estimated that there are still more than 350 million people in India living under the international poverty line.
What is the IntelleCash Microfinance Network Programme?
IntelleCash is the first initiative in India to apply the principles of business franchising to the microfinance sector through provision of a standardized microfinance solutions package, suitably customized to meet the contextual needs of our network partners.
In doing so, we provide microfinance entrepreneurs with the skills, experience and guidance they need to ensure that their venture is a success from day one.
The IntelleCash network partners enjoy the support of the following partners in the IntelleCash project. Each are leaders in the sector, and have been instrumental in shaping the IntelleCash programme.
Click below to see three mini-documentaries on the impact of IntelleCash on our network partners.
All interviews were conducted with staff from Aajeevika, Intellecash network partner, North West Delhi, in 2008.
Aajeevika has been operating in the impoverished relocation slums of North Delhi for more than three years.
Its goal has been to reach out to some of the most disadvantaged women in the community, providing them with access to credit to support their families through entrepreneurship.
IntelleCash is the first initiative in India to apply the principles of business franchising to the microfinance sector through provision of a standardized microfinance solutions package, suitably customized to meet the contextual needs of our network partners.
In doing so, we provide microfinance entrepreneurs with the skills, experience and guidance they need to ensure that their venture is a success from day one.
Successful retail franchised business models such as McDonald's, Gap and Subway have proved that standardization is not only a strategy to expand rapidly, but is also an effective way of providing and maintaining quality standards.
By bringing the same lessons to microfinance, our network partners operate from the outset with greater client outreach and efficiency.
If the IntelleCash processes are correctly followed, our partner MFIs reach operational breakeven within twelve months of starting operations.
The core of the IntelleCash Programme is a six phase Lifecycle of services which each of our network partner passes through.
Each phase has been is based on industry best practice and the expertise of our industry leading partner organisations.
