In spite
of decades of attempts to reduce poverty through government programmes and
international aid, it is estimated that there are still more than 350 million
people in India living under the international poverty line.
What is the IntelleCash Microfinance Network Programme?
IntelleCash is the first initiative in India
to apply the principles of business franchising to the microfinance sector
through provision of a standardized microfinance solutions package, suitably
customized to meet the contextual needs of our network partners.
In
doing so, we provide microfinance entrepreneurs with the skills, experience and
guidance they need to ensure that their venture is a success from day one.
The IntelleCash network partners enjoy the
support of the following partners in the IntelleCash project. Each are leaders
in the sector, and have been instrumental in shaping the IntelleCash
programme.
Click
below to see three mini-documentaries on the impact of IntelleCash on our
network partners. All interviews were conducted with staff from Aajeevika,
Intellecash network partner, North West Delhi, in 2008.
Aajeevika has been operating in the
impoverished relocation slums of North Delhi for more than three years.
Its
goal has been to reach out to some of the most disadvantaged women in the
community, providing them with access to credit to support their families
through entrepreneurship.
"IntelleCash has helped us in reducing the lead time between the conception of our Company's Microfinance agenda and its execution. Intellecash comes with a professional approach along with a vast knowledge bank. This, coupled with their relentless presence with us at the ground level, has given us the confidence in moving ahead with long strides."
-Yogen Khosla, Managing Director, Capital Trust Limited, New Delhi
The Franchising World (May-June 2008)
Entrepreneurial Rural India
"Internationally the concept of micro-franchising has already proved its mettle.
Now it’s India’s turn...IntelleCash is a microfinance franchise programme aiming to help
entrepreneurs start microfinance institutions on the franchising format".
